US NonProfit Social Media Impact Calendar-2019 -2020

Starting today you can roll out highly engaging content for your non-profit...

... without coming up with new content ideas every day.

Social Media Impact Calendar Non Profits
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Limited Time Offer - Only $29 (One-Time Payment) Regular Price $99

You are running as fast as you can on the overwhelming content hamster wheel!

... but you can never catch up. 

Trust me. You are not the only one. 

Does this sound familiar?

It’s Thursday morning. 

You are going through your daily tasks, getting ready for the meeting with your ED. Your non-profit has a fundraising luncheon coming up next month. So, while you are drafting an email to the keynote speaker it suddenly hits you: 

You haven’t posted to social media ALL WEEK! 

You scramble to write a quick post, look for an engaging image (thank god for those free stock photos) and publish it to Twitter, Facebook and Instagram. 

Done. You feel relieved. 

But only for 3 seconds. Because you suddenly realize, that you totally missed mental health awareness week. 

AND to top it, someone asked a question on one of your posts from last week and you didn’t respond to it. 

You totally missed the notification on Facebook! 

What the heck! How could that happen? 

Something need to change.  



The problem is not that you don’t know how to use the tools.  

The problem is that you wear many hats, have only limited capacity and most likely no framework in place.  

The result is ad hoc marketing, a high stress level and an inconsistent social media presence.  

What if we told you that there is an easier way to manage your social media, without having to come up with new content ideas every day wondering how to engage your supporters. 

Limited Time Offer - Only $29 (One-Time Payment) Regular Price $99

FACT: 42% of Non-Profit Communicators spend more than 2 hours per day managing their social media accounts! *

*According to a survey that we did with 40 participating non-profits.

This is insane!

Spending 10 hours per week managing social media?  

Planning, curating content, searching for quotes, images, and the latest news, creating videos, responding to comments online and then there are your other tasks on top. 

Sometimes it feels like social media is a total time sucker!

After all, you have more important things to do than running your social media accounts.

No wonder that many non-profit communicators feel overwhelmed, burned out and stressed.  

The good news is, there is a system that you can apply today that will help you to escape the social media hamster wheel. According to one of my clients "This is the capacity piece I have been looking for."

Having a content plan for your non-profit that creates more capacity and more engagement is easier than ever...

You already know that creating content consistently is the key to building a relationship with your supporters on-line. 

  • Have a framework and already developed content ideas for 547 days/ 18 months and align them to your overall messaging.
  • Use the pre-planned content for your Twitter, Facebook, and Instagram to routinely roll out highly-engaging content that engages with your supporters.
  • Elevate your FB lives, IG stories, posts, engagement questions, inspirational quotes, and never run out of content ideas.
  • Build a solid foundation for your non-profit brand and implement a strategy behind the content rather than posting last minute. 


All of these outcomes are totally possible for you and your non-profit. Even if you are new to social media marketing. 

I have developed this framework and planned all the social media content for 18 months or 547 days for my clients. So that they can manage their social media accounts strategically without flying off the hamsterwheel. And the same is possible for you. 

Starting today you can post engaging content that not only your supporters will love but that also creates results that you can present to your board members.  

That’s why I’m so excited to introduce you to my...

SOCIAL MEDIA IMPACT CALENDAR 

It’s the ultimate 18 months "Done for You" calendar to publish highly-engaging content that gets attention for your non-profit without wasting hours brainstorming content ideas or always creating new content from scratch.

How would you feel if you walked into the office and.... someone had already done all the social media planning for you and you knew exactly what to post? 

As one of my clients said: "This calendar saves me about 5 hours a week. It is the capacity piece I have been looking for."

Take a sneak peek 

Over the past 11 years we have been working in the trenches one-on-one with small non-profit organizations like yours...

  • social agencies and humanitarian organizations who struggle to find their voice online and differentiate their cause from others and reach their audience.  
  • educational and art and cultural organizations who are too busy running their programs and need a predictable system to create engaging content without compromising their schedule.  
  • environmental and animal rights organizations who feel exhausted thinking they need to slave away day in and day out to create ”epic new content” every single day.  

Why a framework? 

Is posting content that people like not enough?  

I am glad you asked! 

Imagine this: You just won 100K in the lottery and want to give half of it to a local cause. 

You love all critters and are considering donating money to a rescue organization. So you go online to do a bit of research and get a better idea who might be a good fit. 

You find 2 organizations that you consider for your donation. 

4 Paws Rescue posts about the puppies they rescue on their Facebook and Instagram page. You like the quotes that 4 Paws shares. The photos really makes your heart sad. How could anyone abandon their dog? Or any other animal? The team seems to be very busy though as they sometimes post 4 times a day and then nothing for a week. 

Puppy Rescue also has many pictures of their rescue dogs but you also see some recent live videos. Not just of the dogs but also from the founder who started the rescue 9 years ago and the many volunteers. They post consistently every day and they also answer the many comments

One video is about their process and what they do when a new dog gets rescued. They explain what they do with the adoption fee and why they need to charge $500 for a dog. You always thought that this is a lot of money but now you understand. You find a "behind the scenes" video that one of the volunteers did. 

It looks clean and well taken care off although a bit rough. You also read that the owner rescues puppies from kill shelters and she shares how terrible it is to go through that list and decide which dog to rescue. 

In one video the owner said that they could help many more dogs if they just had more funding and explains in detail what the funds would be used for. They are currently trying to raise $50K.

Which organization would you choose?

Social Media is relationship building. You want people to Know, Like, and Trust you.

... So that they want to support you and become raving fans. ... And this is why it is not enough to post content that people like. ... And this is why you need a framework. 

You need to follow the rules of relationship building. 

Would you donate your $50K to an organization that you don't know? Probably not. 

You want to find out if they have a good reputation, how long they have been in business, how high their administration costs are, what they do with their donations, what their vision is, who the people behind the scenes are. You want to see proof that what they do really helps. 

The Social Media Impact Calendar is THE all in one tool for small non-profits. 

The Impact Calendar is based on a 5 Pillar Framework that helps you to create a relationship with your audience online.  

  • It is based on a strategic marketing framework that works across multiple platforms.
  • It includes 18 months of daily planned content ideas specifically designed for non-profits and charities. 
  • It enables you to clearly communicate your brand message and differenciate your organization.
  • It helps you to position your organization as an authority in your field.  
  • It is your capacity builder to get more done in less time and have peace of mind.
  • It helps you to connect your social media activities with your overall marketing strategy and strategic plan.

The 5 Pillars of the impact calendar are:  

Brand

Your why, your vision, your values, behind the scenes, your culture, people, authentic content

Authority

Your expertise: case studies, educational content, testimonials, Q&A sessions

News and Community

Relevant and trending topics: videos, articles, events in your community

Inspiration

Engagement questions, quotes, thank you notes, holidays, awareness days

Promotion

Events, fundraising campaigns, new programs and services  

  •  Brand

Your why, your vision, your values, behind the scenes, your culture, people, authentic content

  •  Authority

Your expertise: case studies, educational content, testimonials, Q&A sessions

  •  News and Community

Relevant and trending topics: videos, articles, events in your community

  •  Inspiration

Engagement questions, quotes, thank you notes, holidays, awareness days

  •  Promotion

Events, fundraising campaigns, new programs and services  

Does it work for your organization?

There are many social media gurus, programs and courses out there that teach you how to create a social media content calendar. And they all sound very promising. But here is one problem: Even if you take the course, you are still left with doing the work! 

Everything you learn makes sense, the tools are helpful and you might even get a step by step guide BUT...  

...once you get back to your day to day schedule, social media easily becomes something you do off the side of your desk again. And although you learned the skills needed and know how to use the tools you STILL don’t get your content planned out...  

...because you just don't have the capacity to spend hours of time planning your content strategically and end up creating adhoc posts that might not be aligned with your overall strategy.  

And that is why we have done the work for you.  

This system works for any non-profit no matter what change you want to make in the world.  

What is included:

Customizable Calendar in 3 Versions:

  • Editable Google Sheet 
  • Editable Microsoft Excel Sheet 
  • Printable PDF  


547 Days of Planned Content - Including:

  • 50 Quotes to Inspire Giving and Increase Likes 
  • 25 Question to Engage with Your Supporters  
  • 27 Brand Post Suggestions 
  • 22 Authority Post Suggestions 
  • Awareness Days  
  • Health Promotion Days  
  • National and International Holidays incl. Hashtags 
  • Multifaith Days 

Bonus:

  • Social Media Topic and Goal Setting Template
  • Step by Step Guide to Creating Key Messages

Limited Time Offer - Only $29 (One-Time Payment) Regular Price $99

What other non-profits have to say about the Social Media Impact Calendar!

"Absolutely love the work that Kerstin has done creating the non-profit content calendar! It is a great planning tool for smaller organizations to ensure that our social media content is always current and raising our profile. The image template resource tools in addition to the calendar make it very user-friendly at any skill level."

Lori Shatto, The Lending Cupboard

"I love this calendar. It’s like the perfect tool that I wanted to create for years but never got the time to do it. I will never run out of ideas with the calendar. Every post gives me ideas for 20 more. And the best: I can be strategic and align it with my marketing and brand messaging."

Marie Gervais, Shift Management

"It’s a huge bargain. I would even pay more for it. With this plan, we save about 4-5 hours per week. If you calculate the time a staff member spends on social media, you have a return on investment in less than 5 hours."

Pam Snowdon, Volunteer Central

"The content calendar for non-profits helps us to be more strategic with our social media. We are able to plan the content that is relevant to our audience AND we have time to engage on social media rather than pulling our hair to come up with new ideas."

Donna Mc Auley Forsuth, Family Services Central Alberta

Why should you trust us?

Great questions, I mean, we probably don’t know each other yet.  

Here is why: We are Dirk and Kerstin Heuer. Partners in business and life. We have been working with small non-profits for the last 11 years, helping them to find their brandvoice and develop marketing and social media strategies that align with their overall strategic plan. We have worked on over 900 projects one-on-one, as well as teaching marketing and social media workshops, helping small non-profits stand out and be seen.  

Our tips for non-profit leaders and communicators are featured on Charity Village, Imagine Canada, and Canada Helps. As board members and volunteers ourselves, we know the challenges that small non-profits face. Limited capacity and not enough funding are ranked at the top of the list.  

And that is why we want share our framework with you and why we planned 547 days of social media content already for you. The social media impact calendar is based on the same framework that we use in our one-on-one consulting but for a fraction of the cost.

The pre-planned content is developed to save you time, increase your engagement online and help you plan your content strategically.  

For you that means: More Capacity. More Impact. More Confidence.


Buy Now

Limited Time Offer - Only $29 (One-Time Payment) Regular Price $99

Why should you trust us?

I mean, we probably don’t know each other yet.  

Here is why: We are Dirk and Kerstin Heuer. Partners in business and life. We have been working with small non-profits for the last 11 years, helping them to find their brandvoice and develop marketing and social media strategies that align with their overall strategic plan. We have worked on over 900 projects one-on-one, as well as teaching marketing and social media workshops, helping small non-profits to stand out and be seen.  

Our tips for non-profit leaders and communicators are featured on Charity Village, Imagine Canada, and Canada Helps.  

Dirk and Kerstin Non-Profit Today

As board members and volunteers ourselves, we know the challenges that small non-profits face. Limited capacity and not enough funding are ranked at the top of the frustrations list. 

And that is why we want share our framework with you and why we planned 547 days of social media content already for you. The social media impact calendar is based on the same framework that we use in our one-on-one consulting. 

And the pre-planned content is developed to save you time, increase your engagement online and help you plan your content strategically. 

For you that means: More Capacity. More Impact. More Confidence.

Are you ready to: 

  • Increase engagement on your social media channels?
  • Achieve better brand recognition and differentiation of your cause?  
  • Grow your followers online?
  • Create more meaningful relationships? 
  • Become a social media influencer on topics you care about?
  • Have more capacity and feel confident with your social media?

For a limited time we are offering the calendar for only $29. That means you will probably have your ROI in less than 2 hours. 

As one of my clients said "this is a total bargain".

Get instant access to 18 months / 547 days of pre-planned content.

Limited Time Offer - Only $29 (One-Time Payment) Regular Price $99