Passion for God, Compassion for People
Case Study: Branding Living Stone Church
Passion for God, Compassion for People
“Your vision, mission, and values shouldn’t be just expressed on a piece of paper. Your branding needs to be consistent from the ad in the newspaper to the moment when someone walks into the building. When you are doing a rebrand, it’s important to not just look for someone who is capable of doing the job but someone who gets you and what you are about. Because if they understand your heart than the marketing pieces reflect that. I believe that Kerstin and her team understood that.” Deanna Morin
The Challenge
Living Stones Church is all about people. But nothing in their marketing reflected that. They knew that they had to update their website and marketing collateral but they felt that they needed to dig deeper. The marketing collateral and website was very information and administration heavy. In order to really create an impact and reach more people, they needed to show why they do what they do. And that is where we were able to help them.
How We Helped
Following our 9 step “Brand to Impact Method” we worked with Living Stones Church to create a cohesive brand and marketing strategy to really communicate the heart of their organization. From the first impression by visiting their website to being greeted when attending the service at the church.
Our services included: Audience research and current state report, marketing and social media strategy, staff training on key messages, social media training, marketing collateral, wall murals, branding videos, signage, logo and stationery, and website.
The Problem
Living Stones Church is all about people. But nothing in their marketing reflected that. They knew that they had to update their website and marketing collateral but they felt that they needed to dig deeper. The marketing collateral and website was very information and administration heavy. In order to really create an impact and reach more people they needed to show why they do what they do. And that is where we were able to help them with.
How We Helped
Following our 9 step “Brand to Impact Method” we worked with Living Stones Church to create a cohesive brand and marketing strategy to really communicate the heart of their organization. From the first impression by visiting their website to being greeted when attending the service at the church.
Our services included: Audience research and current state report, marketing and social media strategy, staff training on key messages, social media training, marketing collateral, wall murals, branding videos, signage, logo and stationary, and website.
“From branding mess to bringing our values to life and being able to really connect with an audience outside of our own walls.”
“As non profit you are motivated by passion and your heart for people. We revisited our mission and vision and we noticed that while we had them in place, they were not really telling our story. They were more administrative and less about why we do what we do. We are all about people but it wasn’t reflected in our markting. Now we are able to share our story in an authentic and effortless way through website, social media and in conversations.”
Deanna Morin, Past Director of Communication, Living Stones Church
