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The name of your non-profit should convey your message. It should quickly and easily share your meaning. Your purpose. Your impact. Your name is often the first thing donors, volunteers, and other stakeholders see when they become aware of your organization. For this...

Like many nonprofits, Living Stones Church had different staff members doing different parts of their marketing. “Nothing was consistent. It didn’t even look like it was all from the same place,” said Marianne Ennis, the director of communication. Does that sound familiar?

Whether virtual or in real life (IRL), awareness campaigns or fundraising campaigns for nonprofits take a lot of work. In fact, it’s often a full-time job for at least one to three months prior to the event.

When you think about Instagram, you’d be forgiven if you immediately called to mind images of people who just want to share photos from their family vacations and of delicious meals with the world… and little else.

If you’re looking for a powerful and effective way to get your organization’s message in front of the widest possible audience, look no farther than Instagram.

Happy New Year! Goodbye 2019; we’re now in the roaring 20s! Of course, with a new year comes a slew of new year’s resolutions, goals, and big ideas for your non-profit (along with a ton of new pressure to make this the BEST YEAR EVER). This year… You WILL find new...

If you want to build a brand for your non-profit, you need to offend people. You can’t please everyone. You can’t even please most people. And that’s OK. In fact, we’re here to help you realize that pleasing everyone is exactly what you don’t want to do. If you’re...

I’ve been working with nonprofit leaders for over 10 years, and I always say that nonprofits need a vision, a roadmap, and funding to be successful.

At first glance, posting on social media seems so easy. Come up with something witty or inspirational to say. Find a relevant photo. Post. Repeat. Bask in the success of your posts!

It’s Thursday morning. You’re going through your daily tasks, busy as ever. You’re creating a slide deck. Practicing your presentation for a new parenting class you will be facilitating. Writing emails. And trying to squeeze in some time for all-important coffee...

Ever look at other organizations’ strategies, get tempted to copy it but end up with less success? In this episode, Kerstin Heuer, a nonprofit marketing consultant and founder of Nonprofit Today, teaches us…

Millennials: that group born between 1980 and 2000 who have challenged (and perhaps re-defined) the way people have been living, buying, working, and giving for generations. Raised during a technological revolution, they’re informed, interconnected, and interested in using the resources they have to make a positive impact.

There you are. After months of hard work, focus groups, and interviews with key stakeholders and your branding agency, the work is finally completed. The executive team of your nonprofit organization is excited.

Google “How to Create a Great Brand” and you will end up with 1,210,000,000 hits. Add that to the books and articles available and you end up with an overwhelming amount information.

Imagine this: You have sat down to a spaghetti dinner with your family. You wind the noodles around your fork, lift a bite toward your lips, and are interrupted by the doorbell. You sigh, place the fork on your plate, and make your way toward the door.

Here’s the reality: Many non profit organizations work HARD on their marketing and still don’t get the traction they want (and need). They feel frustrated and confused because their meticulous posting, sharing, and mail out schedules aren’t bringing in results. Their...

  It’s that time of the year again. Annual Reports are due. Yikes. But there’s good news here too...Your annual reports are obviously important for your funders BUT they are also an ESSENTIAL opportunity to present your accomplishments to supporters and the...